On October 18, 2024, the Lang Lang Art Foundation held a charity event in Beijing. International intelligent acoustics brand Cleer has provided a donation to the Lang Lang Art Foundation to support the construction of the "Happy Piano Keys" music classroom public welfare project.

Playing happy piano keys, Cleer and Lang Lang help the future stars together

It is reported that the "Happy Piano Keys" music classroom is the flagship public welfare project of the Langlang Art Foundation, aiming to provide children with professional music learning equipment and a relaxed and enjoyable learning environment, help them obtain better music education opportunities, and use music to help children grow up healthy and happy. As of now, the "Happy Piano Keys" public welfare project has been operated by the Binlang International Music Foundation for ten years, donating a total of 114 music classrooms and 1682 smart electric pianos, covering 25 provinces, 65 cities/autonomous prefectures, and 90 county-level regions across the country. It has brought better music education conditions to more than 100000 villages, ethnic minorities, disabled children, left behind children, and others in China.

This year, Cleer donated a "Cleer Lang Lang Music Classroom" to Confucius School in Deqing County, Zhaoqing City, Guangdong Province through the Lang Lang Art Foundation, hoping to open the door to music for more students and enrich their spiritual world. The seeds of this public welfare project took root and sprouted as early as August this year. On August 11th, international piano masters Lang Lang and Gina came to Cleer headquarters to attend the live broadcast event of "Tracing the Zero Carbon Factory". During the event, Cleer decided to donate a portion of the sales revenue from Lang Langjina's live streaming event on August 11th to the Lang Lang Art Foundation, using practical actions to support charity. In Cleer's view, music is an indispensable part of people's lives. It can give people the power to move forward, donate classrooms, and provide continuous piano education opportunities for students with musical talent and learning enthusiasm.

Actively supporting public welfare and spreading passion for music learning may be the significance of Cleer's continued participation in carrying out public welfare activities.

Vibrant Campus, Empowering Youth Growth and Innovation

As a global leader in intelligent audio and innovative technology, Cleer has been committed to creating inspiring high-quality smart audio products that better fit users' lives with the beauty of acoustics, delivering pure and natural sound, and insisting on empowering young people to contribute to sustainable development through more diverse ways.

As early as 2022, Cleer signed a contract with the Education Development Foundation of Wuhan University of Engineering to donate 300000 yuan for the construction of the "Sustainable Design and New Media Communication Research Center for Intelligent Listening and Wearing Products" project at the School of Art and Design of Wuhan University of Engineering. Through "school enterprise cooperation", Cleer aims to cultivate more high-quality professional talents for society. In 2023, Cleer raised funds through charity auctions and donated the funds to retired teacher "Blue Sun", allowing rural children to receive fair and quality education, breaking geographical limitations, and allowing the light of knowledge to illuminate the hearts of every child. In October of this year, Cleer participated in the "Installing Campus Air Conditioning and Building Cool Classrooms" fundraising campaign organized by the Echeng District Charity Federation with practical actions, donating 2 million yuan to create a more comfortable teaching environment for teachers and students, allowing students to learn and grow under better educational conditions. Cleer firmly believes that public welfare is not just an action, but also a force. It tightly connects people's hearts and fills society with warmth and hope.

(The picture shows the charity ceremony of Shenzhen Guanxu Electronics Co., Ltd. supporting the education cause in Echeng District.)

Green first, Cleer leads the industry development direction with low-carbon

In addition to its focus on music education, Cleer has always adhered to the concept of "technology and environmental protection go hand in hand" and is committed to promoting low-carbon and environmentally friendly development in the industry through technological innovation. Taking the Cleer ARC 3 Sound Arc Open AI Earphones as an example, Cleer strictly follows environmental standards in the production process, using clean energy and recyclable, low-carbon materials. From raw material procurement to production and manufacturing, to final product packaging, every step strives to reduce carbon emissions and minimize environmental impact. In addition, Cleer has offset inevitable carbon emissions by purchasing internationally certified carbon reduction credits (CERs), achieving the goal of "zero carbon" throughout the entire lifecycle and creating the world's first open zero carbon (carbon neutral) earphones intelligently manufactured by a zero carbon factory.

Since its establishment, Cleer has always adhered to the brand concept of "Quality That Inspires", taken on more social responsibilities, and continued to invest in diverse public welfare projects. At the same time, we will continue to explore smart audio to better serve people with Zhishan innovative technology.